Como RTB (Real-Time Bidding) você pode economizar tempo, esforço e dinheiro.
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With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.
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The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.
If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.
Due to the nature of RTB, there is a risk your ad may appear on a sitio with content you wouldn't want your brand associated with.
more info But even for experienced marketers, real-time bidding can be a very confusing concept. So let's break down what RTB is, how it works, and the pros and cons of using it — all while keeping it jargon-free.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
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” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and get a certain number of impressions in their programmatic advertising campaigns.
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They then meet in the middle at the ad exchange, the marketplace where the real-time bidding actually takes place.
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